Be Careful With Sales – Micawber’s Money Quote (January 8, 2018)

by Brent Esplin • January 8, 2018

The Micawber Principle

Annual income twenty pounds, annual expenditure nineteen, nineteen and six, result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery.

Wilkins Micawber in the Book “David Copperfield” by Charles Dickens

Who Was Micawber & What's His Principle

The Micawber Principle: Living the Fundamental Law of Personal Finance

About the Micawber Principle

“They say I tell a great many stories. I reckon I do, but I have learned from long experience that people are more easily influenced through the medium of a broad and humorous illustration
than in any other way.” – President Abraham Lincoln

My name is Brent Esplin, founder of the Micawber Principle blog. Like President Lincoln I
believe in the teaching power of stories. I am a money storyteller, and I use this blog to teach the
simple, timeless and transforming principles of wise money management through stories. I am a
licensed CPA living in Salt Lake City, Utah. I have a lovely wife, Alice, four wonderful
children, and the cutest grandson in the history of the world.

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